VELLEFRU — Selected Dried Fruits. Taste the Fruit You See.
VELLEFRU is a dried-fruit brand concept built around a range of seven products in convenient, individually presented pouches.
The packaging gives the fruit a visible place in the design: each pouch has a window so consumers can see what they are buying. The range is designed to work as an everyday snack, easy to keep at home, carry, or share.
VELLEFRU brings the seven products together under one visual identity, with bilingual English and Chinese packaging. The concept focuses on the brand, product range and packaging direction; the final products would be developed and produced by the acquiring company and its manufacturing partners.
The Lock
When packaging hides the contents, consumers have limited opportunity to see the fruit they are choosing.
The Key
VELLEFRU pairs clear fruit identification with a visible product window in a resealable pouch.
The Benefit
Consumers can see the fruit before buying, choose their preferred variety, and reseal the pouch between snacking occasions.
Taste the Fruit You See.
VELLEFRU.com
VELLEFRU is a pre-commercial brand and product concept available for acquisition.
Acquisition inquiries:
info@alchemist.co